Life After the Cheering Stops
NFL legend keeps busy off the field
His career in the NFL got him a bust in the Hall of Fame and made him one of the game’s all-time greats. However, once the cheering stopped for former Bronco quarterback John Elway, he was not content to sit on the sidelines and think about his glory days. No, Elway has devoted himself to success off the field as well. From owning five auto dealerships to restaurants in the Denver area, Elway has continued to thrive and make big plays off the field.
Let’s take a brief look at the back story. Elway started a brilliant NFL career in 1983 with the Denver Broncos. His career was noted for individual brilliance and cumulative heartbreak until the Broncos won Super Bowl XXXII following the 1997 season. In that 31-24 victory, Elway’s signature moment came in the fourth quarter on a third down play from the Green Bay 10-yard line, with a crucial first-down hanging in the balance. Elway ran a bootleg to his right and gained about six yards before viscously colliding with two Green Bay defenders. On contact, he went airborne and spun the remaining distance for the first down and sealing their victory over the heavily-favored Packers.
That title at the end of his 15th season cemented Elway’s status as one of the greatest quarterbacks of all-time. He followed that by leading the Broncos to another Super Bowl win following the 1998 season against the Atlanta Falcons and then retiring from pro football.
Can’t Win the Big One
Prior to winning the Super Bowl, many pro football writers and critics would denigrate Elway’s achievements because he had not won “the big one”. Public criticism did not impact Elway in the least.
“I didn’t care what any of the writers or broadcasters were saying,” Elway said. “But I did want to win (a Super Bowl). That was why I was playing. That’s why I played my whole career. Something was missing and every player who is involved wants to win. My other Super Bowls hadn’t gone the way we wanted, so to end with back-to-back championships, it was quite gratifying.”
The criticism he endured meant nothing. “I know how I played and what I gave to the game,” Elway said. “It may not have always been perfect but it always was a full-out effort. I had no regrets going into those Super Bowls about what we had done.” Elway has been passionate about his business exploits as well. He sold his successful automobile dealerships in the Denver area for $87.5 million and still owns two car dealerships in California. His steakhouses in Denver are high-end, high-quality destination points for Denver residents and vacationers.
Off-Field
Interests In addition to his business success and his involvement with his family (he is the divorced father of two daughters and a son) Elway continues to put his athletic interest on display. He is the part owner of the Colorado Crush of the Arena Football League and he is an avid golfer.
Not only does he hit the little white ball quite well, he is actually a scratch golfer who dominates when he plays with most ex-athletes. However, despite his success on the golf course, he has no designs on joining the PGA senior tour.
“I really do it for fun,” Elway said. “I think if I want to make it something else, I’d go crazy. I set my expectations too high with the amount of time I spend on the practice green and chipping and putting, all those kind of things. It’s just a matter of, you set your goals. It takes a lot of time to play golf … so it’s tough to do when you have a lot of other things going on. And besides, like I said, it’s just too much fun to make it a business.” Some of his opponents probably wished Elway had felt the same way when he had a football in his hand.
Big John by the Numbers
John Elway was elected to the NFL Hall of Fame in 2004 after a career, entirely spent with the Denver Broncos, which included team records:
54,882 |
Most total yards |
300 |
Touchdown passes |
.643 |
Winning percentage |
51,475 |
Most career passing yards |
4,123 |
Most career completions |
7,250 |
Most career attempts |
*47 |
Fourth quarter comebacks |
*NFL record |
|




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