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Colorful Days At The Beach

Colorful Days At The Beach

Swim wear gets a bold new look

Tigers, zebras and birds, oh my; animal print bathing suits are going to make the beaches look like a veritable zoo this summer. Gone are the flowery designs and neutral colors. Instead, bold patterns and colors will be the hot style, according to experts.

“Animal prints are on the prowl again and they are updated by a menagerie of actual prints of animals,” said Clare Brown, head of buying at Figleaves.com. Polka dots and other eye-popping prints are also in.

Bright colors are back with fuchsia and sapphire blue leading the way. “All brights are wonderful,” said Nancy Nadler Le Winter, editorial director of OneStopPlus.com. “Fuchsia, purple, emerald and sapphire blue are particularly strong. Metallics and chocolate are also very flattering and, of course, there is nothing like a perfect black suit to be utterly chic and glamorous.”

Ready to Wear

To put these suits over the top, many designers are adding embellishments like sequins, leathers, beads and Lucite. “You will see very similar trends in swim wear that you are finding in ready to wear,” said Amy Gordon of Artfulwears.com. “Sequins, unique hardware and other fun embellishments will be widespread. Designers [are also creating] solid tops and bottoms that are close together in the color spectrum. Think aqua top and lime bottom.”

But the most noticeable trend will be the rise of the Monokini. While it sounds like some prehistoric animal unto itself, the Monokini is actually a decades-old design that is a hybrid of two-piece and a one-piece. Its distinctive feature is fabric that runs down the middle connecting the top and the bottom, yet revealing much of the mid-section. “We are seeing a lot of Monokinis, high-waisted briefs and retro cuts which are all the style this season,” said Juliana Renz, designer from Le Doux Swimwear. “I think these cuts are popular because they can still be sexy and worn by girls who are not necessarily model thin.”

East vs. West

For men the styles are more regional. Men on the east coast tend to go with more preppier and nautical motifs. On the west coast it’s more of a surfer fit—baggier with longer shorts, said Maggie Gallant of Spotlight Communications, New York. “It’s safe to assume for at least the next few years, tiny bathing suits—a.k.a. banana hammocks—are never going to be mainstream in this great country of ours.”

Thank goodness.

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